With modern technology, real estate information is readily available and buyers are more educated and informed than ever before. The chances of you pricing your home high and selling it to an uneducated buyer are slim to none. Whether you plan to list your home or already have an overpriced listing, consider these dangers as you implement your marketing strategy:

1. PITFALL #1 – TIME: Historically, the first 30 days on market are the most critical for any home since it’s the greatest potential for new buyer traffic. Often seller’s think that if they start high they can always come down later. Even though the price can be brought down later, you’ve already lost on your best buyers during the 30 days. Another downside is the time the home sits on the market. From the buyer’s perspective, the length of time a home sits on the market can be a sign for red flags since it could mean a possible sign of unmotivated seller or just problems with the home itself.
2. PITFALL #2 – COMPETITION: An overpriced home not only sits on the market but also helps the competition. It is a cue to the buyers that they can get the same or similar home just down the street for a cheaper price. A buyer will choose a home with fewer amenities and less upgrades if there is a large price difference. Continue reading →